BIO

Photo Credit: Mark Medina – Palenque Bendito Mezcal, Oaxaca
Montserrat Franco is a multidisciplinary artist (singer-songwriter, performer, author) and a Distilled Spirits professional.
Read full biography+
Certified by the Court of Master Sommeliers AIS and WSET. First American woman recognized as Master Mezcalier by the Mexican Dept. of Education in Oaxaca. Double 'T Distintivo' award by the CRT.
Leading cultural tours and spirits experiences in the best destinations of Oaxaca, Mexico.
2015: On-Premise Manager for Enoitalia (Florida), successfully launching new spirits categories.
2018: Brand Ambassador for LVMH’s Volcan de mi Tierra Tequila, leading US market growth.
2020: Brand Development Manager for Moët Hennessy, leading model experiential campaigns.
Scotch Whisky Certified by the Edinburgh Academy of Scotland and ISSP-CSP Sustainability Professional.
2022: Global Brand Ambassador for The Lost Explorer Mezcal (world's most awarded mezcal).
2023: Miami Market Lead for The Macallan, world-renowned leader in single malt whiskies.
Guest lecturer at the Technology University of the Central Valleys of Oaxaca (UTVC).