BIO

Montserrat Franco - Master Mezcalier & Artist

Photo Credit: Mark Medina – Palenque Bendito Mezcal, Oaxaca

Montserrat Franco is a multidisciplinary artist (singer-songwriter, performer, author) and a Distilled Spirits professional.

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Montserrat Franco began her training in lyrical singing at an early age, coming from a family of composers and musicians. She graduated as a Senior Professor of Voice from the W.A. Mozart Conservatory and was awarded specialization scholarships at prestigious institutions such as the Accademia Chigiana di Siena and the Conservatorio di Santa Cecilia di Roma, studying under masters like Victoria de los Ángeles and Katia Ricciarelli.

Her musical career and curiosity for diverse styles led her to collaborate on productions with world-class musicians, including Al Di Meola, Chick Corea, BB King, and Larry Harlow (Fania All Stars), among others.

She has performed as a guest artist on iconic stages such as the ancient Teatro di Marcello in Rome, the Melbourne and Perth Jazz Festivals in Australia, the Jerusalem Theatre, Haifa and Yaffo in Israel, and the Rector’s Palace in Dubrovnik, as well as in concert halls across Latin America, Europe, and the USA.

A polyglot, she speaks 7 languages: Spanish, Portuguese, Italian, French, English, Hebrew, and Guaraní.

In 2024, she released her album 'Soy Espadín,' inspired by Oaxaca and Mezcal, recorded with local ensembles such as the CECAM Philharmonic Band and the Tierra Matateca Band. Her book 'Mujer y Espíritu' is a collection of poems dedicated to Oaxacan traditions, featuring photography by renowned local artists.
Accolades

Certified by the Court of Master Sommeliers AIS and WSET. First American woman recognized as Master Mezcalier by the Mexican Dept. of Education in Oaxaca. Double 'T Distintivo' award by the CRT.

Leading cultural tours and spirits experiences in the best destinations of Oaxaca, Mexico.

Professional Journey
01

2015: On-Premise Manager for Enoitalia (Florida), successfully launching new spirits categories.

02

2018: Brand Ambassador for LVMH’s Volcan de mi Tierra Tequila, leading US market growth.

03

2020: Brand Development Manager for Moët Hennessy, leading model experiential campaigns.

04

Scotch Whisky Certified by the Edinburgh Academy of Scotland and ISSP-CSP Sustainability Professional.

05

2022: Global Brand Ambassador for The Lost Explorer Mezcal (world's most awarded mezcal).

06

2023: Miami Market Lead for The Macallan, world-renowned leader in single malt whiskies.

07

Guest lecturer at the Technology University of the Central Valleys of Oaxaca (UTVC).

Languages
SpanishEnglishPortugueseItalianFrenchHebrewGuarani

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